Mark Zuckerberg Does Not Have 9,421,664 Friends: Knowledge and Networking
Despite unprecedented access to information and seemingly limitless communication possibilities, the Internet does not guarantee genuine help or success to young leaders. This is especially so if you are trying to get new projects noticed above the noise from all other initiatives. However, developing individual and modern techniques for learning from opinion-formers and change-makers not only puts you in a better position of getting help from them, but also provides contexts for building confidence and developing career skills.
Although tools like Facebook may be wonderful and the most popular, it does not mean that they are always suitable for spending time researching or communicating your project. You need to evaluate outcomes against the demands for attention such platforms generate. For example, are the “likes” and “friends” you collect for a project anything more than a click of a button? Remember, a social media tool with no content in it can work
against you as it provides a negative impression. Also, Facebook's strength lies in sharing between people who know each other. If you do not have enough suitable contacts for your project (not everybody has relevant
friends or contacts to help them for specific projects) then perhaps a different approach is necessary.
However, all is not lost! If you need to find new people to learn from or communicate with, then here are some tips to ensure that you take more control online:
!. Visit relevant sites which average 10 - 50 comments per article. These sites tend to contain the most passionate and expert professionals, who prefer to develop in their own unique ways (a flame burns hottest at its edge).
2. Research the writers who inspire you. They are articulate and passionate; find the issues and initiatives that motivate them. Join the best groups (not all), as you then receive not only the relevant information from them but also from their peers.
3. Join in with conversations. This helps your learning, improves your articulation and creates contexts for explaining your activities. People also love being appreciated; it can result in unexpected outcomes. If a discussion grows, exploit any opportunities. Repeat this process, finding new and unexpected groups and connections. Leave less relevant groups over time. You should now be in a great position, a modern global networker capable of liaising and developing with the best. Good luck!
Independent consultant specialized in information society, welfare technologies, public policy and political economy