GUESS WHO THE REFUGEE IS?
We are now used to a life of stress, in which our actions are the result of inertia brought by new technologies, working and personal relationships, exacerbated materialism, physical worship, materialism and egocentrism in social networks. This project works as a parenthesis in which you move away from the daily routine and value what is really important. Projects like this change you, mature you as you realize that your complaints are obsolete compared to the real problems of society.
As an outcome of this project, a poster has been made in thirteen languages, all the languages of the participating countries. It consists of six columns of five rows each, with a total of thirty photos portraying all the participants of the project, including the Syrian refugees, with a face close-up, simulating a civil identification photograph, like the ones on the ID. They’re photos in black and white unifying and creating homogeneity in order to avoid influences by the color while making the “selection”. The color yellow highlights the text and message of the poster. The graphic resource used in the posters is a target by which you can choose which one you think is the refugee, answering the question "Guess who the refugee is?".
It seemed to us a direct communicative strategy, which could capture the young audience by simulating a game.
The communicative strategy works as a challenge. We want to challenge the viewer by attracting their attention and creating tension with this message:
GUESS WHO THE REFUGEE IS?
We can all be.
We were already, we are now, the future depends on us.
Yesterday it was us, today it’s someone else, tomorrow it could be no one.
IT’S IN OUR HANDS!!
The title is very clear and works like a game where you must find the refugee. There is one in each row.
Secondary phrases are a reflection of the project: they refer to equality, and remind us that in all countries there was emigration, that refugees are not such of their own volition, but due to vital necessities.
The most important message is “IT’S IN OUR HANDS!!”. Through these fundamental initiatives, it is possible to mobilize society, influence the common vision on certain issues of current controversy and to change the future. The change is carried out in the street, talking to people in everyday life, and that is the reason why dialogue is so important, as communicative strategy is.
The objective is to lead society to reflect on prejudices based on appearance and the lack of knowledge that exists related to inhabitants of many countries. This poster takes us away from the usual associations of ideas such as German = blond hair-blue eyes or Syrian = brown skin, dark eyes.
The bottom line is that we cannot judge people at first sight, since most do not always do justice to reality. We must have and improve our critical thinking in order to be able to decide based on our own opinions, without basing our judgement on what is fashionable on facebook or on political debates broadcasted on media.
As a result we hope to create new initiatives in each of our countries in relation to the dissemination of the project. We stand in front of a society that communicates through social networks mainly, in which we seek to participate actively by publicizing the project so that different associations or organizations can get to know it, talk about it in their work, schools, libraries, public centers, etc.
P.S. to see the results of Culture in a Tin, please check the videos of our performances in YEU Youtube channel.