Faces of Movember campaign
Just recently I could see a real and passionate Movember representative. A Greek guy ready to shave his beard, look like a “25 year old baby” for a month, create a team, collect donations on web and talk endlessly about the campaign. Maybe this kind of men were the reason why this campaign survived all the way from 2003…
How often do you hear men talking about their fears, emotions or health in general – rarely or never. Men were always less likely than women to take action when they do not feel physically or mentally well. Maybe because since their early childhood, men were thought to always be strong… Well, at least once per year in MO(no)vember they can forget about this prejudice.
Movember is an annual campaign which seeks to educate and empower men when it comes to their physical and mental health. But it also brings a nostalgic background to the old gentlemen. The Movember campaign provides the platform and tools for them to participate, but it is the individuals that bring the campaign to life by making it their own and communicating their health messages in a way that is meaningful to them and their family… By using the moustache as a catalyst, they want to bring the change and give men the opportunity and confidence to learn and talk about their health more openly and access health care services when needed.
“It is the Mo Bros themselves that become men’s health advocates and are literally walking/talking billboards for 30 days.. This authentic communication from someone known and trusted has high impact. This is where the effectiveness of our Awareness & Education programme lies.”
You still have time to shave, create a team, start talks about moustache, than continue with serious talks about health and start your own Movember journey. So far the Movember foundation raised 559$ million and it’s currently funding over 800 programmes in 21 countries to make a difference in the areas of prostate and testicular cancer. They claim they won’t stop growing moustache as long as serious men’s health issues exist.